5 mobile commerce myths – busted!
There are a whole load of myths and rumours circling the world of m-commerce right now. One thing we know for sure is that mobile is growing exponentially. Forrester research suggests that we will spend $293 billion (~£174 billion) on mobile by 2018 and will overtake traditional e-commerce.
Allow us to help steer through some of the noise:
1. M-commerce is just e-commerce on a smaller screen
E-commerce solutions do not work on a mobile screen. Fact. Why spend your time and money on a beautifully optimised site on app, and then not have a payment experience that is equally designed for the mobile world? Customers repeatedly jabbing at mobile screens is not a good look or good for making you money. Customers want to glide through your app and complete their purchase securely.
2. Mobile payments are not safe
Native apps are a closed environment and introducing malware into this environment is very difficult. On the other hand, websites could potentially be hacked for personal data. Identity and card data theft is not something to take lightly and no one wants to fall victim to these crimes.
Orders coming from mobile devices provide additional data that merchants can use to screen effectively for fraud. IP address, device type, operating system, and app data can all be used to identify fraudulent purchase patterns. Applied properly, these solutions make m-commerce as safe as accepting card payments in any form, if not safer.
3. Entering card info is too hard on mobile devices
If an app is well-designed then the payment part will be about as undisruptive as it is on any great website. Take a look at Uber. Go on. They have their app payments down to a T.
I barely notice when I pay. The whole checkout experience is optimised for the device I use – my smartphone.
4. Only millennials use mobile payments / Mobile payments are for kids
Parents get so angry when they realise that their children, or worst, someone else, has run up a bill due to a default in-app purchase setting. Yet, the same coffee-minded adults spend a fortune at Starbucks via their app. Companies like Starbucks just made it so easy to spend.
Starbucks’ primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. It has 4 million mobile app users, and generates 4 million mobile payments a week*. Work culture and swift on the move payments go hand in hand. A pretty grown-up solution we think.
5. M-commerce will change the world of payments
Developments happening right now in mobile payments have the potential to change the way we all shop. We need to realise that it isn’t m-commerce itself that is driving the change, But customer demand, developer innovation, and business strategies are. Pairing an existing business problem with new payment solutions will equal to innovation and fueling the shopping revolution that has already started. So if your business still doesn’t have a mobile strategy, what are you waiting for?
About Judopay · Judopay simplifies in-app payments, enable frictionless checkouts and intelligently prevents fraud for leading companies globally. Our payments and mobile experts help guide businesses and their development partners to create best in class apps to make paying faster, easier and more secure. Founded by serial financial technology entrepreneurs in 2012, Judopay is backed by leading venture investors and supported by banking and card scheme partners to offer in-app payments that are simple, frictionless and protected.
*Source: Fierce Mobile Content, 29th April 2013