Android Pay set to launch in the UK
After launching in the US last year, Android Pay™ is finally coming to the UK. It has enormous potential to make 2016 a very significant year for mobile payments. Android has a 51.9 %* market share in the UK which means millions of Android users will now be able to pay for things quickly and securely with just a single tap, whether in-store or in-app.
Built for simplicity and security
Setting up Android Pay on a compatible device is simple. Consumers first need to have the Android Pay app downloaded on to their phones, which is pre-loaded on several Android devices and also available on Google Play. If the consumer already has a card in her Google account, she can simply add it to Android Pay by confirming a few details, or she can add a new card from any participating bank. After adding a valid card, the consumer can then unlock the phone and tap to use Android Pay.
To keep payments secure, Android Pay uses ‘tokenisation’, meaning it doesn’t send an actual credit or debit card number with a payment. Instead, it uses a virtual account number to represent your account information so card details stay safe. As soon as a purchase is made, the consumer sees a payment confirmation that shows where the transaction happened, along with the retailer’s name and number – making it easy to catch any suspicious activity.
If a phone is ever lost or stolen, there’s no longer the need to cancel every card. Android users can just use Android Device Manager to instantly lock their phone, secure it with a new password or even wipe it clean of personal information. Android Pay also drastically speeds up the payment process in-app – with shipping and billing addresses saved for instant purchases when users click ‘Buy with Android Pay’.
Great for merchants
Many apps in the US currently offer incentives to pay using Android Pay such as $20 off on OpenTable dining, or $10 off a Lyft ride. It’s likely the same will happen this side of the Atlantic. In-store, Android Pay will be accepted at any retailer with an NFC terminal.
Most banks that already support other mobile wallets will back Google’s service, due to the large market share of Android devices. MasterCard, Visa and American Express already support Android Pay in the US, so support for Android Pay in the UK market is expected to follow suit.
With mobile accounting for one-third of retail online commerce in the UK last year**, consumer behavior is rapidly changing to mobile first, and we can expect to see a fast adoption rate of Android Pay. By offering Android Pay alongside other payment methods, merchants can enable their customers to seamlessly make a purchase using the method they prefer. This will give UK consumers the best possible payment experience on mobile, with simplicity and security at its core.
You can get an early look at how you can integrate Android Pay into your app using our Android SDK via our Android Pay sample app on GitHub. For more information on how judo can help you start accepting Android Pay, please visit our website.
* Source: Kantar Worldpanel, 2016, http://uk.kantar.com/tech/mobile/2015/december-great-britain-smartphone-sales-data/
** Source: Criteo, 2016, http://www.criteo.com/resources/mobile-commerce-report/
About Judopay · Judopay simplifies in-app payments, enable frictionless checkouts and intelligently prevents fraud for leading companies globally. Our payments and mobile experts help guide businesses and their development partners to create best in class apps to make paying faster, easier and more secure. Founded by serial financial technology entrepreneurs in 2012, Judopay is backed by leading venture investors and supported by banking and card scheme partners to offer in-app payments that are simple, frictionless and protected.