Apple Pay is coming to the UK
Never before has buying goods and services using your mobile device been easier or more secure.
Apple confirmed earlier today the much anticipated geographic expansion of Apple Pay to include consumers and businesses based in the U.K. Launching in July with over 250,000 merchants and many of the banks that issue debit and credit cards to UK consumers, the service looks ready to kick off with a big impact.
Apple Pay allows for transactions both in store by waving a registered Apple device near a payment terminal (similar to how contactless cards work today) and for purchasing goods and services from mobile apps downloaded onto the registered device. In both cases, the transaction is verified by using the TouchID, or fingerprint reader, built into supported Apple devices.
Interestingly, Apple’s launch of Apple Pay in the UK will be at about the same time as the Apple Watch becomes widely available. Users with Apple Pay installed on their phones will be able to use their watches to complete payment in-store without even pulling their phones out of their pockets.
The UK is widely expected to see a faster adoption of Apple Pay compared to the US because of the existing infrastructure in place to support Contactless card payments. This same technology combined with some behind the scenes technology known as “tokenisation” allows for simple, secure card payments using only your mobile phone.
Also announced at today’s Worldwide Developer Conference (WWDC) around Apple Pay is the inclusion of rewards or loyalty programs into the service. Yet another step to our journey to replacing our physical wallet with our mobile phone.
TfL and many of the other retailers that have driven the accelerated adoption of Contactless card payments in the UK are on board for the initial launch with many well-known brands already announcing their participation.
Apple Pay has already transformed mobile payments for businesses in the U.S. and today we have a clear timeline for the launch of Apple Pay in the U.K. The U.K. has been at the leading edge of mobile payments adoption globally and businesses and consumers alike will benefit from the launch of Apple Pay in judo’s home market.
About Judopay · Judopay simplifies in-app payments, enable frictionless checkouts and intelligently prevents fraud for leading companies globally. Our payments and mobile experts help guide businesses and their development partners to create best in class apps to make paying faster, easier and more secure. Founded by serial financial technology entrepreneurs in 2012, Judopay is backed by leading venture investors and supported by banking and card scheme partners to offer in-app payments that are simple, frictionless and protected.