This week I’m in beautiful Barcelona for GSMA’s Mobile World Congress 2015. The conference gathers the mobile industry’s brightest visionaries and innovators to explore the upcoming trends that will shape the industry in the future.
So here’s a short round up of what I saw at the conference during day 1:
Two weeks ago at Apps World, I sat on a panel with representatives from Verifone and Braintree to chat about building mobile payment strategies for retailers to have a better customer experience. One of the questions asked was, ‘What technologies on mobile should retailers be investing in?’. I wanted to share my thought process with you but to answer this question, I think we need to take a step back and first look at how mobile is different from other channels.