As an app developer or retailer – you have the sweetest opportunity to engage, and sell – to your loyal customer base in the coming months. Furthermore, this is the time of year to attract and retain new customers with great offers during a time of commercial frenzy.
Experts have predicted that the frenzy of Black Friday can ‘lead to the first £1bn online shopping day in the UK’. A recent survey also suggested that many shoppers have been put off by the frantic in-store shopping experience, and hence ‘only 38 per cent of Britons plan to hit the shops on Black Friday as opposed to 44 per cent last year’.
To help you get ready for the impending holiday season, we have pulled together some tips to make sure your mobile app is prepared when shoppers arrive looking for holiday deals.