Last week, James Quinn, the Group Business Editor of Telegraph Media Group, wrote that Domino’s Pizza is ‘far more valuable a digital company than any tech unicorn’ (read the full piece here). It is a good opinion piece, and we agree that Domino’s has seen major success in their investment in digital and mobile channels (we like what they did with their app, we even wrote about it here). However, it is rather concerning that one of our country’s leading business voices doesn’t seem to buy into the future of London: ‘so-called unicorn tech companies’.
Mobile now accounts for more than a quarter of all e-commerce transactions globally, and that number is increasing rapidly as our shopping behaviour continues to shift towards mobile first. The speed of commerce growth on mobile channels is now 3 times faster than on traditional e-commerce channels. UK commuters are already spending £9.3bn a year on the supercomputers in their pockets. We are increasingly trained to expect the purchasing experience on mobile to not only be easy but also fast. Which is why an overwhelming 69% of consumers would abandon a purchase if the checkout process within an app or website is not optimised for mobile devices.
Why is it then, that most of the top 100 retailers in the UK are still failing to offer customers a quick and seamless native mobile checkout experience?
1. Added support for loyalty cards, giving you another reason to keep using Apple Pay
(image from iphonehacks.com)
iOS 9 will give you the ability to add brand loyalty cards into Wallet (the new Passbook), so you can earn and redeem rewards while paying with Apple Pay. This is an important improvement because now consumers will have another reason to choose Apple Pay as their payment method of choice. Not only is Apple Pay easy, quick and secure, it is now also rewarding to use.
As consumers’ interest and excitement for Apple Pay escalate throughout this month, there are certain things that merchants should be prepped for before its arrival.
For example, if a customer purchase something from you via Apple Pay, how exactly do you process a return if needed? No idea? I’ve done a little digging and this is what I found on Apple’s support page: Read more
What is Apple Pay?
Apple Pay is an easy, secure, private way for customers to pay while they’re dining in or ordering through an app. It is currently available on devices that has a secure element chip, which is a hardware chip dedicated to securely storing card information. These devices include iPhone 6, 6 Plus, iPad Air 2, iPad mini 3, and the Apple Watch (when paired with an iPhone 5 or 6)
Since the announcement of Apple Pay‘s inevitable expansion to the UK, many commentators has been speculating the impact it will have on in-store retail. Will consumers and merchants jump quickly on-board with the service? Will it really make paying for goods and services easier at a physical location?
What we haven’t talked enough about is the impact it will have on paying for goods and services within an app. Think about it, the next time you want to splurge on a nice sofa for your living room, you can simply use Apple Pay to complete checkout in just 1 step. No more account setup. No more lengthy forms for billing and shipping information. No more time to abandon a purchase before checkout is complete.
This article in UK’s Business Insider explores why being able to pay for goods and services in-app with one touch is truly where Apple Pay shines.