Grannies love the queue busting power of the new hummus bros app. The in-app payment is powered by judo payments and is built for anyone who is always on the move and too busy to queue. Payments so simple even your gran can do it.
So you’ve developed an app for your brand. What should your marketing effort focus on? Should you spend the time and money on getting a massive amount of downloads, or should you put those resources into building loyalty so your customers will keep coming back to spend more via your app?
Mobile pundits often say that consumers use mobile to research and compare but go on desktops to process the transaction. The burning question is why? It has been made into such a challenge to do a simple action: buy.