Since the announcement of Apple Pay‘s inevitable expansion to the UK, many commentators has been speculating the impact it will have on in-store retail. Will consumers and merchants jump quickly on-board with the service? Will it really make paying for goods and services easier at a physical location?
What we haven’t talked enough about is the impact it will have on paying for goods and services within an app. Think about it, the next time you want to splurge on a nice sofa for your living room, you can simply use Apple Pay to complete checkout in just 1 step. No more account setup. No more lengthy forms for billing and shipping information. No more time to abandon a purchase before checkout is complete.
This article in UK’s Business Insider explores why being able to pay for goods and services in-app with one touch is truly where Apple Pay shines.
9 June, London 2015 – Judo Payments, Europe’s only mobile-first payments platform, today confirms its announcement as one of the payments platform providers selected to support Apple Pay when it launches in the UK in July.
The UK launch is set to transform mobile payments, providing an easy, secure and private way to pay for physical goods and services across a number of mobile apps, such as clothing, tickets and groceries in iOS apps. Judo is working with key merchants to ready their mobile apps for Apple Pay’s launch next month.
Never before has buying goods and services using your mobile device been easier or more secure.
Apple confirmed earlier today the much anticipated geographic expansion of Apple Pay to include consumers and businesses based in the U.K. Launching in July with over 250,000 merchants and many of the banks that issue debit and credit cards to UK consumers, the service looks ready to kick off with a big impact.
Late last week, Google held its annual developer conference, dubbed I/O 15, where the data-obsessed tech giant unveiled the much expected Android Pay. In short, Google has matched the offering of Apple Pay™ allowing consumers to pay easily and securely both in store (using NFC) and in-app (using fingerprint authentication). Android Pay was first unveiled at Mobile World Congress in March following the acquisition of Softcard from a consortium of US TelCo operators.
Since Tim Cook’s announcement in September last year, Apple Pay has been the hot topic in payments and tech industry conversations. Apple’s answer to mobile payments caused much speculation on how it will change the payments industry. While Apple Pay is not exactly disruptive or innovative (it uses pre-existing technology), it will accelerate the rapid change in consumers’ behaviour and increase mobile commerce adoption.
We’re now at the end of the 8th month after its announcement, how is Apple Pay faring so far? Let’s have a quick look.
15 May, London 2015 – Judo Payments, Europe’s only mobile-first payments platform, today announces its partnership with social treating app Givvit, following a competitive pitch.
The Givvit app enables consumers to purchase everyday gifts, such as chocolates, flowers and drinks, from high street brands – including M&S, Caffè Nero, Pizza Express and cinema chain Picturehouse – and digitally send them through mobile devices. Recipients redeem their treat by presenting their digital voucher in-store.
Whether a customer abandons the checkout process within a mobile app or website largely depends on the usability of the checkout design. We’ve identify top 9 principles that should be kept in mind while you design a mobile checkout experience:
1. Let users purchase as a guest
Deciding to make a purchase is already a big enough commitment to your brand, registering an account before purchasing seems like an even bigger commitment. Which is why forced account registration at the start of the checkout process causes 23% of checkout abandonment.
It is recommended for account registration to be an option after payments. By then, you would have collected plenty of information of the user, which you can use to pre-fill the registration form, and all the user have to do is just tap on a ‘confirm’ button to register. It is also worth letting users know what the benefits of registering are, giving them more reasons to take that extra step.
14 March, London 2015 – Judo Payments (“Judo”, www.judopay.com), Europe’s only mobile-first payments platform, today announces the launch of its mobile app payments software development kit (SDK) for mobile development solution Xamarin.
As mobile experts, judo has seen a growing demand for Xamarin Components globally. This is why judo has independently built a payment SDK for the Xamarin platform. The SDK will initially be tailored for Android with the roll-out of SDKs for other platforms currently in development.
The SDK enables companies to offer secure in-app payment by debit and credit card that can be branded to match the overall user experience. Judo’s payments platform is used by top retailers to make paying faster, easier and more secure on any mobile device. With the new judo SDK for Xamarin, companies can substantially accelerate native mobile development using one shared C# codebase and easily integrate conversion-boosting mobile first payments to increase sales.”
App to harness customer loyalty and maximise sales during busy lunchtime rush by reducing queueing time.
Judo’s technology enables Hummus Bros’ loyal customers to beat the lunchtime rush through a seamless and intuitive mobile experience. Customers who know what they want before stepping in-store can now maximise their lunch hour by using the Hummus Bros app to order and pay wherever they are, then collect their meal when it’s ready.
With almost 100% of retail commerce growth now coming from mobile channels, businesses need to put more consideration into how to fully optimise their customer’s journey on the mobile screen. Part of the process of developing a successful mobile app involves careful planning of the User Interface (UI), besides just making your app look good. Sure, it doesn’t hurt to be good looking, but it’s more about designing for the ease of use for your customers and in return high conversion for you as a business. Let’s go through the user journey of an app, and look at some best practices for designing a UI that customers love and that bring you high conversion.