Never before has buying goods and services using your mobile device been easier or more secure.
Apple confirmed earlier today the much anticipated geographic expansion of Apple Pay to include consumers and businesses based in the U.K. Launching in July with over 250,000 merchants and many of the banks that issue debit and credit cards to UK consumers, the service looks ready to kick off with a big impact.
Late last week, Google held its annual developer conference, dubbed I/O 15, where the data-obsessed tech giant unveiled the much expected Android Pay. In short, Google has matched the offering of Apple Pay™ allowing consumers to pay easily and securely both in store (using NFC) and in-app (using fingerprint authentication). Android Pay was first unveiled at Mobile World Congress in March following the acquisition of Softcard from a consortium of US TelCo operators.
Since Tim Cook’s announcement in September last year, Apple Pay has been the hot topic in payments and tech industry conversations. Apple’s answer to mobile payments caused much speculation on how it will change the payments industry. While Apple Pay is not exactly disruptive or innovative (it uses pre-existing technology), it will accelerate the rapid change in consumers’ behaviour and increase mobile commerce adoption.
We’re now at the end of the 8th month after its announcement, how is Apple Pay faring so far? Let’s have a quick look.
15 May, London 2015 – Judo Payments, Europe’s only mobile-first payments platform, today announces its partnership with social treating app Givvit, following a competitive pitch.
The Givvit app enables consumers to purchase everyday gifts, such as chocolates, flowers and drinks, from high street brands – including M&S, Caffè Nero, Pizza Express and cinema chain Picturehouse – and digitally send them through mobile devices. Recipients redeem their treat by presenting their digital voucher in-store.
Whether a customer abandons the checkout process within a mobile app or website largely depends on the usability of the checkout design. We’ve identify top 9 principles that should be kept in mind while you design a mobile checkout experience:
1. Let users purchase as a guest
Deciding to make a purchase is already a big enough commitment to your brand, registering an account before purchasing seems like an even bigger commitment. Which is why forced account registration at the start of the checkout process causes 23% of checkout abandonment.
It is recommended for account registration to be an option after payments. By then, you would have collected plenty of information of the user, which you can use to pre-fill the registration form, and all the user have to do is just tap on a ‘confirm’ button to register. It is also worth letting users know what the benefits of registering are, giving them more reasons to take that extra step.
If you don’t know by now (and I hope you do), the Payment Card Industry Security Standards Council (PCI SSC), updated its Data Security Standards (DSS) to version 3.0 earlier this year in January.
To release some minor adjustments and clarifications, they have now issued a follow up version 3.1. The biggest thing that will affect all merchants in this standard update is that Secure Socket Layer (SSL) can no longer be used as a security control after June 30, 2016.
Picture yourself in the supermarket, wandering up and down the aisles merrily filling your trolley with the things you need and probably a few things you don’t. You finish your shopping and head for the checkout. Upon seeing the queues you change your mind, deciding that actually, you do not want to wait and instead upturn your trolley in the middle of the aisle and walk out of the store in search of a better, faster shopping experience somewhere else.
This may sound like a rather drastic scenario, but it is happening on mobile phones every day. People are becoming frustrated with their mobile shopping experience and are abandoning their full shopping carts before completing their purchase. As much as 80% of all shopping carts on smartphones were abandoned during the 2014 holiday season in the UK. This is known as Cart Abandonment.
Two weeks ago at Apps World, I sat on a panel with representatives from Verifone and Braintree to chat about building mobile payment strategies for retailers to have a better customer experience. One of the questions asked was, ‘What technologies on mobile should retailers be investing in?’. I wanted to share my thought process with you but to answer this question, I think we need to take a step back and first look at how mobile is different from other channels.
With almost 100% of retail commerce growth now coming from mobile channels, businesses need to put more consideration into how to fully optimise their customer’s journey on the mobile screen. Part of the process of developing a successful mobile app involves careful planning of the User Interface (UI), besides just making your app look good. Sure, it doesn’t hurt to be good looking, but it’s more about designing for the ease of use for your customers and in return high conversion for you as a business. Let’s go through the user journey of an app, and look at some best practices for designing a UI that customers love and that bring you high conversion.
If you haven’t heard, we’re running a restaurant giveaway this month – a free branded app with pre-loaded features that are beneficial to any restaurant, big or small, plus one year of free card processing up to £100,000. (If you’re interested, click here to find out more.) An app is the best possible tool for any restaurant to distill and retain its customers’ loyalty, but of course it is not the be all and end all of a mobile strategy. Which is why we are sharing this post with you, to give you some idea of how you as a restaurant owner can leverage mobile as a revenue channel.