How many apps do you have on your phone? I have tons and I am constantly thinking of ways businesses can make them better. ‘Was this specifically designed for users?’ is what I think businesses should keep in mind at the designing stage of app development. The below article captures my thoughts very well.
Walk down Brick Lane in East London, and the curry touting scene along the way will sure leave you a bad taste. Yes, it’s tough to stand out from the restaurant pack, but what if we tell you that it does not have to be painful and ugly? What if we tell you that you can also be the leader of the pack?
Shopping used to be an all-day activity. It completely took over our Saturdays as we stalked up and down the high streets and around the malls – only to find they don’t have that t-shirt in your size or those curtains in the colour you wanted. We lugged heavy shopping bags around, with sore feet and a sorer wallet – we’re paying the RRP on everything, after all.
Finding viable new clients for your mobile app is tough enough. Then there’s the not-so-small matter of convincing them why mobile is so important anyway – what with only 1 in 10 UK retailers even bothering to optimise their website for mobile – and on top of that you’ve then got to make them see why an optimised web doesn’t really cut it anyway, what they need is a whole other platform, namely the app you’re going to build for them.
There is a wonderful little SiChuan-style Chinese restaurant that delivers in my area. They are the perfect solution for when I just want to eat in my pajamas and couldn’t give a hoot about calorie intake. I order from them so much that the mobile app I usually use to place my order already knows what my go-to items are on the menu. The entire purchase process is as short as a few minutes, stomach fed within 30 minutes, carb coma within the hour after. And I always go back for more.
You’re thinking of closing this tab already. I didn’t give you a juicy stat in my opening sentence. I haven’t given you anything useful yet and we’re already 28 words in. Who has time for this nonsense? You’ve lost interest. You’re gone.
Apps are like parties. A poorly designed app is like a party where some of the guests have drunk too much; they’re falling down and breaking everything.
In the banquet hall of the spacious tablet screen you have enough room to avoid these characters. You have better navigational and input tools with which to give them the slip. You can just about ignore them whilst still completing your task and making your purchase.
On my way home from work yesterday, I ordered food through JustEat with a few taps. Half way home, the tube broke down (sigh) and I found myself racing my fellow minions to the surface to find alternate transport. With Hailo, I had my taxi booked and paid in two taps and avoided the awfully long line at Paddington. Annoyed by my delay, but glad to be on a direct path home, I rewarded myself by booking tickets to an up and coming pianist on YPlan for later that evening. Two taps and the tickets were in my phone.
Check out on mobile can be bitter-sweet. People may be shopping on their phones more than ever before, but conversion rates on mobile remain stubbornly low. The main challenge is to create a process that is as convenient, if not more so, than other methods. We have all heard that m-commerce is a revolution and represents the future of purchasing goods and services online. But did you know that up to 66% of payments started on a mobile device are abandoned due to problems encountered during checkout?