Since the announcement of Apple Pay‘s inevitable expansion to the UK, many commentators has been speculating the impact it will have on in-store retail. Will consumers and merchants jump quickly on-board with the service? Will it really make paying for goods and services easier at a physical location?
What we haven’t talked enough about is the impact it will have on paying for goods and services within an app. Think about it, the next time you want to splurge on a nice sofa for your living room, you can simply use Apple Pay to complete checkout in just 1 step. No more account setup. No more lengthy forms for billing and shipping information. No more time to abandon a purchase before checkout is complete.
This article in UK’s Business Insider explores why being able to pay for goods and services in-app with one touch is truly where Apple Pay shines.
17 June, London 2015 – Judo Payments, Europe’s only mobile-first payments platform, today announces its partnership with Pennies, the digital charity box. Pennies is a micro-donation charity which created the digital charity box to give people the opportunity to donate a few pence to charity when paying for goods and services by card, whether in-store, online or via mobile. To date Pennies has raised over £4m for UK based charities.
Working with Judo, Pennies is set to continue harnessing the rapid consumer adoption of mobile and bring further advocacy to mobile channels. By enabling the digital charity box with its payments platform, Judo will be giving even more people the chance to make micro-donations simply, quickly and securely. If all UK cardholders donated 30p to charity each month this way, the amount raised would exceed £150m each year.
9 June, London 2015 – Judo Payments, Europe’s only mobile-first payments platform, today confirms its announcement as one of the payments platform providers selected to support Apple Pay when it launches in the UK in July.
The UK launch is set to transform mobile payments, providing an easy, secure and private way to pay for physical goods and services across a number of mobile apps, such as clothing, tickets and groceries in iOS apps. Judo is working with key merchants to ready their mobile apps for Apple Pay’s launch next month.
Never before has buying goods and services using your mobile device been easier or more secure.
Apple confirmed earlier today the much anticipated geographic expansion of Apple Pay to include consumers and businesses based in the U.K. Launching in July with over 250,000 merchants and many of the banks that issue debit and credit cards to UK consumers, the service looks ready to kick off with a big impact.
Late last week, Google held its annual developer conference, dubbed I/O 15, where the data-obsessed tech giant unveiled the much expected Android Pay. In short, Google has matched the offering of Apple Pay™ allowing consumers to pay easily and securely both in store (using NFC) and in-app (using fingerprint authentication). Android Pay was first unveiled at Mobile World Congress in March following the acquisition of Softcard from a consortium of US TelCo operators.
Since Tim Cook’s announcement in September last year, Apple Pay has been the hot topic in payments and tech industry conversations. Apple’s answer to mobile payments caused much speculation on how it will change the payments industry. While Apple Pay is not exactly disruptive or innovative (it uses pre-existing technology), it will accelerate the rapid change in consumers’ behaviour and increase mobile commerce adoption.
We’re now at the end of the 8th month after its announcement, how is Apple Pay faring so far? Let’s have a quick look.
15 May, London 2015 – Judo Payments, Europe’s only mobile-first payments platform, today announces its partnership with social treating app Givvit, following a competitive pitch.
The Givvit app enables consumers to purchase everyday gifts, such as chocolates, flowers and drinks, from high street brands – including M&S, Caffè Nero, Pizza Express and cinema chain Picturehouse – and digitally send them through mobile devices. Recipients redeem their treat by presenting their digital voucher in-store.
Whether a customer abandons the checkout process within a mobile app or website largely depends on the usability of the checkout design. We’ve identify top 9 principles that should be kept in mind while you design a mobile checkout experience:
1. Let users purchase as a guest
Deciding to make a purchase is already a big enough commitment to your brand, registering an account before purchasing seems like an even bigger commitment. Which is why forced account registration at the start of the checkout process causes 23% of checkout abandonment.
It is recommended for account registration to be an option after payments. By then, you would have collected plenty of information of the user, which you can use to pre-fill the registration form, and all the user have to do is just tap on a ‘confirm’ button to register. It is also worth letting users know what the benefits of registering are, giving them more reasons to take that extra step.
If you don’t know by now (and I hope you do), the Payment Card Industry Security Standards Council (PCI SSC), updated its Data Security Standards (DSS) to version 3.0 earlier this year in January.
To release some minor adjustments and clarifications, they have now issued a follow up version 3.1. The biggest thing that will affect all merchants in this standard update is that Secure Socket Layer (SSL) can no longer be used as a security control after June 30, 2016.
Picture yourself in the supermarket, wandering up and down the aisles merrily filling your trolley with the things you need and probably a few things you don’t. You finish your shopping and head for the checkout. Upon seeing the queues you change your mind, deciding that actually, you do not want to wait and instead upturn your trolley in the middle of the aisle and walk out of the store in search of a better, faster shopping experience somewhere else.
This may sound like a rather drastic scenario, but it is happening on mobile phones every day. People are becoming frustrated with their mobile shopping experience and are abandoning their full shopping carts before completing their purchase. As much as 80% of all shopping carts on smartphones were abandoned during the 2014 holiday season in the UK. This is known as Cart Abandonment.