Picture yourself in the supermarket, wandering up and down the aisles merrily filling your trolley with the things you need and probably a few things you don’t. You finish your shopping and head for the checkout. Upon seeing the queues you change your mind, deciding that actually, you do not want to wait and instead upturn your trolley in the middle of the aisle and walk out of the store in search of a better, faster shopping experience somewhere else.
This may sound like a rather drastic scenario, but it is happening on mobile phones every day. People are becoming frustrated with their mobile shopping experience and are abandoning their full shopping carts before completing their purchase. As much as 80% of all shopping carts on smartphones were abandoned during the 2014 holiday season in the UK. This is known as Cart Abandonment.
For the past few years, Mobile Network Operators (MNOs) such as Vodafone and Verizon have been working hard to take a slice of the global commerce pie by advocating the secure SIMs in our phones as the centre of payments. But with U.S. operators throwing in the towel with the sale of Softcard to Google and companies like judo providing secure hardware-free payments, the MNOs are beginning to recognise that their monetisation ticket may lie in their massive number of customer relationships coupled with global, open communication standards and coordination via the GSMA.
App to harness customer loyalty and maximise sales during busy lunchtime rush by reducing queueing time.
Judo’s technology enables Hummus Bros’ loyal customers to beat the lunchtime rush through a seamless and intuitive mobile experience. Customers who know what they want before stepping in-store can now maximise their lunch hour by using the Hummus Bros app to order and pay wherever they are, then collect their meal when it’s ready.
Early adopters of Judo’s mobile-first payments platform include fast food restaurant chain KFC and coffee shop Harris + Hoole
Judo Payments (“Judo”, www.judopay.com), Europe’s only mobile-first payments platform, today announces it has successfully closed an additional £6M in funding to drive growth in the rapidly expanding mobile commerce sector. The first institutional funding round was led by financial technology venture capital firm Route 66 Ventures.
Two weeks ago at Apps World, I sat on a panel with representatives from Verifone and Braintree to chat about building mobile payment strategies for retailers to have a better customer experience. One of the questions asked was, ‘What technologies on mobile should retailers be investing in?’. I wanted to share my thought process with you but to answer this question, I think we need to take a step back and first look at how mobile is different from other channels.
With almost 100% of retail commerce growth now coming from mobile channels, businesses need to put more consideration into how to fully optimise their customer’s journey on the mobile screen. Part of the process of developing a successful mobile app involves careful planning of the User Interface (UI), besides just making your app look good. Sure, it doesn’t hurt to be good looking, but it’s more about designing for the ease of use for your customers and in return high conversion for you as a business. Let’s go through the user journey of an app, and look at some best practices for designing a UI that customers love and that bring you high conversion.
Mobile Payments. Confusing term, isn’t it? With the rise of mobile as a force of change, we see consumers shifting to a mobile-first behaviour at an unprecedented speed. In recent years we’ve seen many innovative new mobile payments options sprouting in this field. So let’s take a look at the many options under mobile payments, and how they each differ from one another.
If you haven’t heard, we’re running a restaurant giveaway this month – a free branded app with pre-loaded features that are beneficial to any restaurant, big or small, plus one year of free card processing up to £100,000. (If you’re interested, click here to find out more.) An app is the best possible tool for any restaurant to distill and retain its customers’ loyalty, but of course it is not the be all and end all of a mobile strategy. Which is why we are sharing this post with you, to give you some idea of how you as a restaurant owner can leverage mobile as a revenue channel.
“Apple disrupts payments with Apple Pay.” “Turns out Apple Pay isn’t really disrupting anything” “Apple Pay: The Next form of Currency.” “Has Apple Pay Arrived too late?”
The past week has been on fire with bold headlines (including the above) surrounding the announcement of Apple Pay in the US market alongside the iPhone 6 and Apple Watch. Response to the announcement has ranged from world-changing to insignificant. So what is really going on here? And what does it mean for the technology partners and businesses that judo works with?
Many organisations across the UK have a distributed sales force or remote service engineers that are often faced with many issues accepting card payments when closing a sale or asking their customers to pay for goods or services. If you are one of those organisations, you might identify with the problems below with your current payment solution: