There are a whole load of myths and rumours circling the world of m-commerce right now. One thing we know for sure is that mobile is growing exponentially. Forrester research suggests that we will spend $293 billion (~£174 billion) on mobile by 2018 and will overtake traditional e-commerce.
Walking through a dodgy neighbourhood twenty years ago could see you losing your wallet and maybe a few teeth – those were the days!
Now there is much more at stake and the risks are not just on the bad side of town; in fact, our research shows that in the mobile age we are just as vulnerable on the high-street as we are down the side-alley.