Since Tim Cook’s announcement in September last year, Apple Pay has been the hot topic in payments and tech industry conversations. Apple’s answer to mobile payments caused much speculation on how it will change the payments industry. While Apple Pay is not exactly disruptive or innovative (it uses pre-existing technology), it will accelerate the rapid change in consumers’ behaviour and increase mobile commerce adoption.
We’re now at the end of the 8th month after its announcement, how is Apple Pay faring so far? Let’s have a quick look.
15 May, London 2015 – Judo Payments, Europe’s only mobile-first payments platform, today announces its partnership with social treating app Givvit, following a competitive pitch.
The Givvit app enables consumers to purchase everyday gifts, such as chocolates, flowers and drinks, from high street brands – including M&S, Caffè Nero, Pizza Express and cinema chain Picturehouse – and digitally send them through mobile devices. Recipients redeem their treat by presenting their digital voucher in-store.
Whether a customer abandons the checkout process within a mobile app or website largely depends on the usability of the checkout design. We’ve identify top 9 principles that should be kept in mind while you design a mobile checkout experience:
1. Let users purchase as a guest
Deciding to make a purchase is already a big enough commitment to your brand, registering an account before purchasing seems like an even bigger commitment. Which is why forced account registration at the start of the checkout process causes 23% of checkout abandonment.
It is recommended for account registration to be an option after payments. By then, you would have collected plenty of information of the user, which you can use to pre-fill the registration form, and all the user have to do is just tap on a ‘confirm’ button to register. It is also worth letting users know what the benefits of registering are, giving them more reasons to take that extra step.
14 March, London 2015 – Judo Payments (“Judo”, www.judopay.com), Europe’s only mobile-first payments platform, today announces the launch of its mobile app payments software development kit (SDK) for mobile development solution Xamarin.
As mobile experts, judo has seen a growing demand for Xamarin Components globally. This is why judo has independently built a payment SDK for the Xamarin platform. The SDK will initially be tailored for Android with the roll-out of SDKs for other platforms currently in development.
The SDK enables companies to offer secure in-app payment by debit and credit card that can be branded to match the overall user experience. Judo’s payments platform is used by top retailers to make paying faster, easier and more secure on any mobile device. With the new judo SDK for Xamarin, companies can substantially accelerate native mobile development using one shared C# codebase and easily integrate conversion-boosting mobile first payments to increase sales.”
Picture yourself in the supermarket, wandering up and down the aisles merrily filling your trolley with the things you need and probably a few things you don’t. You finish your shopping and head for the checkout. Upon seeing the queues you change your mind, deciding that actually, you do not want to wait and instead upturn your trolley in the middle of the aisle and walk out of the store in search of a better, faster shopping experience somewhere else.
This may sound like a rather drastic scenario, but it is happening on mobile phones every day. People are becoming frustrated with their mobile shopping experience and are abandoning their full shopping carts before completing their purchase. As much as 80% of all shopping carts on smartphones were abandoned during the 2014 holiday season in the UK. This is known as Cart Abandonment.
For the past few years, Mobile Network Operators (MNOs) such as Vodafone and Verizon have been working hard to take a slice of the global commerce pie by advocating the secure SIMs in our phones as the centre of payments. But with U.S. operators throwing in the towel with the sale of Softcard to Google and companies like judo providing secure hardware-free payments, the MNOs are beginning to recognise that their monetisation ticket may lie in their massive number of customer relationships coupled with global, open communication standards and coordination via the GSMA.
This week I’m in beautiful Barcelona for GSMA’s Mobile World Congress 2015. The conference gathers the mobile industry’s brightest visionaries and innovators to explore the upcoming trends that will shape the industry in the future.
So here’s a short round up of what I saw at the conference during day 1:
App to harness customer loyalty and maximise sales during busy lunchtime rush by reducing queueing time.
Judo’s technology enables Hummus Bros’ loyal customers to beat the lunchtime rush through a seamless and intuitive mobile experience. Customers who know what they want before stepping in-store can now maximise their lunch hour by using the Hummus Bros app to order and pay wherever they are, then collect their meal when it’s ready.
Early adopters of Judo’s mobile-first payments platform include fast food restaurant chain KFC and coffee shop Harris + Hoole
Judo Payments (“Judo”, www.judopay.com), Europe’s only mobile-first payments platform, today announces it has successfully closed an additional £6M in funding to drive growth in the rapidly expanding mobile commerce sector. The first institutional funding round was led by financial technology venture capital firm Route 66 Ventures.
Two weeks ago at Apps World, I sat on a panel with representatives from Verifone and Braintree to chat about building mobile payment strategies for retailers to have a better customer experience. One of the questions asked was, ‘What technologies on mobile should retailers be investing in?’. I wanted to share my thought process with you but to answer this question, I think we need to take a step back and first look at how mobile is different from other channels.