Mobile now accounts for more than a quarter of all e-commerce transactions globally, and that number is increasing rapidly as our shopping behaviour continues to shift towards mobile first. The speed of commerce growth on mobile channels is now 3 times faster than on traditional e-commerce channels. UK commuters are already spending £9.3bn a year on the supercomputers in their pockets. We are increasingly trained to expect the purchasing experience on mobile to not only be easy but also fast. Which is why an overwhelming 69% of consumers would abandon a purchase if the checkout process within an app or website is not optimised for mobile devices.
Why is it then, that most of the top 100 retailers in the UK are still failing to offer customers a quick and seamless native mobile checkout experience?
1. Added support for loyalty cards, giving you another reason to keep using Apple Pay
(image from iphonehacks.com)
iOS 9 will give you the ability to add brand loyalty cards into Wallet (the new Passbook), so you can earn and redeem rewards while paying with Apple Pay. This is an important improvement because now consumers will have another reason to choose Apple Pay as their payment method of choice. Not only is Apple Pay easy, quick and secure, it is now also rewarding to use.
As consumers’ interest and excitement for Apple Pay escalate throughout this month, there are certain things that merchants should be prepped for before its arrival.
For example, if a customer purchase something from you via Apple Pay, how exactly do you process a return if needed? No idea? I’ve done a little digging and this is what I found on Apple’s support page: read more
What is Apple Pay?
Apple Pay is an easy, secure, private way for customers to pay while they’re dining in or ordering through an app. It is currently available on devices that has a secure element chip, which is a hardware chip dedicated to securely storing card information. These devices include iPhone 6, 6 Plus, iPad Air 2, iPad mini 3, and the Apple Watch (when paired with an iPhone 5 or 6)
Since the announcement of Apple Pay‘s inevitable expansion to the UK, many commentators has been speculating the impact it will have on in-store retail. Will consumers and merchants jump quickly on-board with the service? Will it really make paying for goods and services easier at a physical location?
What we haven’t talked enough about is the impact it will have on paying for goods and services within an app. Think about it, the next time you want to splurge on a nice sofa for your living room, you can simply use Apple Pay to complete checkout in just 1 step. No more account setup. No more lengthy forms for billing and shipping information. No more time to abandon a purchase before checkout is complete.
This article in UK’s Business Insider explores why being able to pay for goods and services in-app with one touch is truly where Apple Pay shines.
9 June, London 2015 – Judo Payments, Europe’s only mobile-first payments platform, today confirms its announcement as one of the payments platform providers selected to support Apple Pay when it launches in the UK in July.
The UK launch is set to transform mobile payments, providing an easy, secure and private way to pay for physical goods and services across a number of mobile apps, such as clothing, tickets and groceries in iOS apps. Judo is working with key merchants to ready their mobile apps for Apple Pay’s launch next month.
Never before has buying goods and services using your mobile device been easier or more secure.
Apple confirmed earlier today the much anticipated geographic expansion of Apple Pay to include consumers and businesses based in the U.K. Launching in July with over 250,000 merchants and many of the banks that issue debit and credit cards to UK consumers, the service looks ready to kick off with a big impact.
Late last week, Google held its annual developer conference, dubbed I/O 15, where the data-obsessed tech giant unveiled the much expected Android Pay. In short, Google has matched the offering of Apple Pay™ allowing consumers to pay easily and securely both in store (using NFC) and in-app (using fingerprint authentication). Android Pay was first unveiled at Mobile World Congress in March following the acquisition of Softcard from a consortium of US TelCo operators.
Since Tim Cook’s announcement in September last year, Apple Pay has been the hot topic in payments and tech industry conversations. Apple’s answer to mobile payments caused much speculation on how it will change the payments industry. While Apple Pay is not exactly disruptive or innovative (it uses pre-existing technology), it will accelerate the rapid change in consumers’ behaviour and increase mobile commerce adoption.
We’re now at the end of the 8th month after its announcement, how is Apple Pay faring so far? Let’s have a quick look.
Whether a customer abandons the checkout process within a mobile app or website largely depends on the usability of the checkout design. We’ve identify top 9 principles that should be kept in mind while you design a mobile checkout experience:
1. Let users purchase as a guest
Deciding to make a purchase is already a big enough commitment to your brand, registering an account before purchasing seems like an even bigger commitment. Which is why forced account registration at the start of the checkout process causes 23% of checkout abandonment.
It is recommended for account registration to be an option after payments. By then, you would have collected plenty of information of the user, which you can use to pre-fill the registration form, and all the user have to do is just tap on a ‘confirm’ button to register. It is also worth letting users know what the benefits of registering are, giving them more reasons to take that extra step.