With almost 100% of retail commerce growth now coming from mobile channels, businesses need to put more consideration into how to fully optimise their customer’s journey on the mobile screen. Part of the process of developing a successful mobile app involves careful planning of the User Interface (UI), besides just making your app look good. Sure, it doesn’t hurt to be good looking, but it’s more about designing for the ease of use for your customers and in return high conversion for you as a business. Let’s go through the user journey of an app, and look at some best practices for designing a UI that customers love and that bring you high conversion.
Mobile Payments. Confusing term, isn’t it? With the rise of mobile as a force of change, we see consumers shifting to a mobile-first behaviour at an unprecedented speed. In recent years we’ve seen many innovative new mobile payments options sprouting in this field. So let’s take a look at the many options under mobile payments, and how they each differ from one another.
This post is the second part of a series dedicated to explaining how to develop a successful mobile strategy that brings you more conversion. Click here for part 1 where we looked at some examples of company that have gone mobile first, and why they have made that move.
‘I’m building an app for the iPhone. Apple say they’re charging 30% transaction fees, so how can judo charge 2.4% + 20p? Is that in addition to the 30%?’
The short answer: The 30% charge only applies to what Apple call ‘In-app’ payments.
The slightly longer answer: If you’re selling digital goods that are delivered and consumed within the app, you can qualify for what Apple and Google call In-app payments. They can process these transactions for you with a 30% transaction fee.
Mobile trends are ever changing, and we want to help keeping up with them a little easier for you. In this Mobile Trend series, we look into how mobile is impacting different markets, and give you a better idea of how to make an app a big hit among your target consumers.
Last week, we saw LifeLock pulled its mobile wallet app from all app stores due to PCI compliance concerns. Security scare can easily break trust in a brand, but with some effort, such nightmare can be prevented. Here are 8 common PCI compliance mistakes and how you can avoid them. Because defence is the best offence when it comes to payment security.
How many apps do you have on your phone? I have tons and I am constantly thinking of ways businesses can make them better. ‘Was this specifically designed for users?’ is what I think businesses should keep in mind at the designing stage of app development. The below article captures my thoughts very well.
Finding viable new clients for your mobile app is tough enough. Then there’s the not-so-small matter of convincing them why mobile is so important anyway – what with only 1 in 10 UK retailers even bothering to optimise their website for mobile – and on top of that you’ve then got to make them see why an optimised web doesn’t really cut it anyway, what they need is a whole other platform, namely the app you’re going to build for them.
We have read so many articles around web apps but none of them compare to the below article by Drew Crawford. We are sharing his blog post as is with you. Click here to read more such great articles by him.