Hub · Blog

06

May

Satisfy your ‘App’etite for customers

Walk down Brick Lane in East London, and the curry touting scene along the way will sure leave you a bad taste. Yes, it’s tough to stand out from the restaurant pack, but what if we tell you that it does not have to be painful and ugly? What if we tell you that you can also be the leader of the pack?

successful restaurant mobile applications

A mobile strategy allows consumers greater exposure to restaurants, in fact, 70% of people have used their smartphones to find a restaurant while out and about. Mobile consumers seem to be hungrier as well, for customers who order on a mobile device order up to 25% more food than by any other method.

A successful mobile strategy allows you to serve up the best customer experience regardless of where your customers are.

Your new menu

A well executed mobile app is like a waiter with a menu, always ready to satisfy your customers’ slightest impulse and cravings. You can use push notifications to keep customers up-to-date with any special offers or menu amendments, without spamming them with text messages and emails.

You can add features that allow the user to:

  • Find your nearest outlet
  • Look over menus
  • Reserve a table
  • Place an order
  • Make a payment

As for yourself, you can use the app to:

  • Collect reviews and customer information
  • Use geo-locations to tailor offers
  • Integrate with social networking sites
  • Advertise new dishes and share news
  • Get paid!

These features keeps your customer aware and engaged with your business, making it easy for them to come back to you for more. If you are an avid follower of our blog, you would have known by now that over 90% of restaurant business are from repeat customers.

It is no longer enough to just provide a good dining experience inside your restaurant. The importance of a seamless end-to-end customer dining experience cannot be overstated. It is up to you now to jump on board and start a mobile strategy that will nurture and grow your customer base.

So, how will you separate your restaurant from the pack?







About Judopay · Judopay simplifies in-app payments, enable frictionless checkouts and intelligently prevents fraud for leading companies globally. Our payments and mobile experts help guide businesses and their development partners to create best in class apps to make paying faster, easier and more secure. Founded by serial financial technology entrepreneurs in 2012, Judopay is backed by leading venture investors and supported by banking and card scheme partners to offer in-app payments that are simple, frictionless and protected.

Image source: restaurantsmsmarketing.com

m-com snapshots

77%

of smartphone-only owners confess to shopping regularly from mobile devices at home, forgoing the larger screen and niceties of a desktop or laptop computer

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