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Get ready for the holidays – start with a bountiful mobile Black Friday

Black Friday

As an app developer or retailer – you have the sweetest opportunity to engage, and sell – to your loyal customer base in the coming months. Furthermore, this is the time of year to attract and retain new customers with great offers during a time of commercial frenzy.

Experts have predicted that the frenzy of Black Friday can ‘lead to the first £1bn online shopping day in the UK’. A recent survey also suggested that many shoppers have been put off by the frantic in-store shopping experience, and hence ‘only 38 per cent of Britons plan to hit the shops on Black Friday as opposed to 44 per cent last year’.

To help you get ready for the impending holiday season, we have pulled together some tips to make sure your mobile app is prepared when shoppers arrive looking for holiday deals.

Expect AppGeddon

Prepare for Black Friday, and you’ll have a strategy for Christmas and the New Year sales. There are a few simple things to consider, but since every app is different, think through your customer journey, backend and payment flow with as much scrutiny as possible and consider where anything could go wrong.

  • Market to your customers through email and push notifications
  • Send voucher codes out ahead of time, and send reminders
  • Update your app home screen to promote your special offers
  • Evaluate your server, is it fit for purpose?
  • What will happens when you get 100x the traffic?
  • What would happen if your app went down? How quickly can you get it back up and running?
  • Is your payment provider ready for the increase in traffic, are they reliable?
  • What’s your backup plan? Will you be monitoring everything?

This is your BIG opportunity to sell more, win new customers and gain their loyalty – plan ahead and make sure you have a backup plan.

Does my app look big in this?

Go native or make sure you are mobile optimised.

Everyone knows that Google recently updated its page ranking algorithms, with a focus on how well optimised for mobile you are. A poorly optimised site will rank much lower down the order.

That said – it’s well worth considering your native app offer, given that shoppers are 6x more likely to convert from browser to buyer than even mobile web. 76% of UK top 100 retailers are not yet providing native checkout experience to their customers despite the increase in sales it can bring (you can read more about our research here), is your brand missing out?

Get your app in shape!

Just like any brick-and-mortar store, your app must be ready to signpost shoppers through your door, to the aisle and out to the checkout.

  • Test everything
  • Clean up your database
  • Add special shipping rates
  • Use your loyalty programme
  • Add trust, review and acceptance marks
  • Have an emergency plan
  • Don’t mess with a plan that’s working          

Think globally, how’s your mobile strategy looking?


About Judopay · Judopay simplifies in-app payments, enable frictionless checkouts and intelligently prevents fraud for leading companies globally. Our payments and mobile experts help guide businesses and their development partners to create best in class apps to make paying faster, easier and more secure. Founded by serial financial technology entrepreneurs in 2012, Judopay is backed by leading venture investors and supported by banking and card scheme partners to offer in-app payments that are simple, frictionless and protected.

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